The Solution: Energy drinks in citrus, lemonberry, tropical mango and cherry-grapefruit flavors manufactured and distributed in many different countries.
Flavorman has been a leader in developing new energy drinks for customers all over the world. The challenge is always to make the drink taste good, mix with other beverages and be chock full of vitamins, minerals and amino acids that give consumers energy. This project, however, also presented a whole new layer of international challenges.
The client is a large international food company with no experience in the development, marketing, manufacture or distribution of energy drinks. Flavorman was able to not only develop multiple great-tasting energy drinks, but we were key in helping them with contract manufacturers, reformulations and distribution. And still, we’ve never met the client in person!
In the end, the product line was quite complex. The four flavors used multiple ingredients to satisfy local tastes and regulations, all while maintaining taste consistency within the product profile:
- Multiple sweeteners such as sugar, high fructose corn syrup, crystalline fructose, sucralose, acesulfam-K and aspartame
- Many vitamins, minerals and amino acids for energy such as Vitamins B6, B12, C, E, Niacin, Rbiflavin, Pantothenic Acid, Taurine, Thiamine, Caffeine and Bee Pollen
- Many herbs including ginseng, guarana, milk thistle, gingko biloba, horny goat weed, yerba mate and rosemary
- Different colors to satisfy local consumer preferences.
Flavorman’s ability to develop a complex and successful product line has led to a long-term and mutually successful relationship over the years. And still, we’ve never met the client in person.
